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Don't Tell Me HOW TO
DRESS
Turning a Viral Movement Into a Lasting Platform
Thailand
Cindy Sirinya Bishop in collaboration with UN Women & partners
Gender Equality & Social Norms
Digital & Brand Development
PARTNER / CLIENT
Cindy Sirinya Bishop in collaboration with UN Women & partners
THE CHALLENGE
After powerful exhibitions across Thailand showcasing real clothes worn by survivors of sexual violence, activist and public figure Cindy Sirinya Bishop had ignited a national conversation around victim-blaming.
But the campaign still lacked a cohesive identity and a digital home.
Cindy came to Sidekick to transform her offline advocacy into a sustainable, living platform—something that could grow beyond the exhibits and continue the conversation across borders and generations.
OUR APPROACH
Sidekick worked closely with Cindy to define the soul of the campaign—translating its emotional depth and raw power into a clear, recognizable brand.
We built a visual identity that respected the gravity of the issue while remaining accessible and empowering.
We also designed the official Don’t Tell Me How To Dress website, turning a once-temporary campaign into a permanent platform for education, awareness, and survivor support.
Behind the scenes, we documented every clothing item, and interviewed the photographers, artists, and collaborators involved to ensure the campaign’s digital expression was as thoughtful and respectful as its physical presence.
SIDEKICK'S ROLE
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Created the official brand identity for the campaign
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Designed and developed the website: www.donttellmehowtodress.com
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Photographed and catalogued each item of clothing featured in the exhibition
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Interviewed Cindy, artists, and designers to capture the story behind the work
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Crafted the digital narrative, balancing emotional impact with advocacy clarity
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Built a scalable platform ready for future campaigns and regional partnerships
IMPACT
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The campaign evolved from a powerful exhibition into a permanent digital home for survivor-centered advocacy
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The brand provided Cindy and her partners with a clear, consistent identity for speaking, fundraising, and coalition-building
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The website became a central hub for resources and campaign storytelling—expanding reach beyond physical spaces
WHY IT MATTERS
This project is a case study in brand-building for impact—showing how good design and storytelling can strengthen movements and extend their reach.
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Demonstrates how a clear, strategic brand identity can turn a one-off campaign into a long-term asset
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Builds recognition, consistency, and credibility across platforms and stakeholders
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Creates digital experiences that engage audiences and extend campaign impact over time