PRASOPKARN

Bridging the Generational Divide Through Behavior Change

Thailand

Thai Health Promotion Foundation

Age Inclusion &
Workplace Engagement

PARTNER / CLIENT

Thai Health Promotion Foundation, Thammasat University, Mahidol University

THE CHALLENGE

Ageism—bias based on age—runs deep across ASEAN. In Thailand, many young people hesitate to speak up around older generations. At the same time, older professionals often misread youthful silence as disinterest. Misunderstandings build. Walls go up.

What’s needed isn’t just awareness of the “generation gap.”
What’s needed is a new way to connect, listen, and learn across age lines—especially in schools, workplaces, and community spaces.

OUR APPROACH

Sidekick and our research partners took a behavior-first lens to unpack how intergenerational bias actually plays out.

Together with Thammasat University’s School of Innovation, we identified “Connectors”—people who naturally built bridges between age groups. We studied their patterns and distilled what they do into four simple, learnable behaviors:

The A.L.M.O. Framework

Appreciate: Acknowledge effort, not just results
Listen: Create space for every voice
Mistakes: Share failures to build learning
Open: Foster honest, ego-free dialogue

This wasn’t theory.
We tested and refined A.L.M.O. with students, teachers, executives, and young professionals in real-time programs using storytelling, photography, and collaborative learning.

SIDEKICK'S ROLE

Human-centered research with Thammasat and Mahidol
Behavioral design using COM-B and PEACE models to validate learning and emotional shifts
Pilot program development and facilitation in university and professional settings
Content co-creation (storytelling, photo diaries, reflection tools) to surface generational narratives
Inclusive environment design for honest, cross-generational exchange

IMPACT

Young participants who once stayed silent found the confidence to speak, share, and even challenge senior faculty and professionals
A.L.M.O. behaviors continued six months post-program, showing sustained behavioral change
COM-B and PEACE models provided evidence-based validation—participants became more empathetic, engaged, and open across age divides
Executives and faculty reported improved communication, deeper appreciation for generational diversity, and greater willingness to mentor
The project became a blueprint for fostering inclusive, cross-generational workplaces and classrooms

WHY IT MATTERS

Age inclusion is often overlooked in DEI—but it’s a critical factor in innovation, talent retention, and leadership transition.

Navigate sensitive workplace dynamics and foster inclusion
Develop replicable behavior-change models
Strengthen internal culture and cross-generational engagement