‘Butt in’ campaign

Media | Online

30.8 million impressions 
Through Printed media, Online media, Broadcast media, and Social media Influencers

Over 29 millions baht

800 every-day people
 joined ‘Buttin Team’ “within a month

Transport Ministry Champions the cause


Who we worked with:


the ‘Buttin’ campaign was launched to end sexual violence on public transport, after studies by Safe Cities for Women network together with Thailand’s top universities found that 45% of female mass transit users surveyed had experienced sexual harassment.

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Launch of ‘Buttin’

An immersive experienced equipped with plays, performances and virtual reality videos designed specifically to translate numbers/stats, problems and solutions into stories and action showing how ‘bystanders’ can help.

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Mass Media Coverage

All major mass media outlets provided coverage of the launch, kick-starting the campaign and promoting interest among the public.



Digital Launch

#Buttin #ทีมเผือก gains popularity as models, actors and actresses, DJs, social media influencers showed their support of the campaign by sharing their personal stories and experiences through their social channels. Facebook live interviews we organized which translated into greater mass media coverage.

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Transport Minister meets with Save Cities for Women network

Minister agrees to champion the campaign and asks each department to support the cause.


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Launch of the volunteer ‘Buttin Team’

800 every-day people within a month joined ‘Buttin Team’ with the goal to work together to stop sexual violence

First Activity: Self Defense Lab

Led by Asia’s next top model judge, Cindy Bishop, the Buttin Team learned techniques from experts on how to keep themselves and others around them safe.


Buttin Team meets Trans-provincial coach authorities


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The organization, which is in charge of regulating all coaches throughout the country, showed full support for the campaign by agreeing to:

  1. Train all staff
  2. Install CCTVs in all coaches they operate
  3. Hotlines displayed predominantly on all coaches
  4. Buttin Awareness videos shown on all coaches

Learn more about the campaign and download your very own handbook: